Packaging in today’s rapidly evolving marketplace is critical to both the product arriving safely, and also the brand as a whole.
Imagine for a second what it
means to have a product arrive at its final destination with damages.
Additional Packaging Costs!
-
Fixing/Repairing the damaged product
-
Transportation to ship the damaged or new product or both
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Administrative work from both sides to fix the error
-
Potential loss of added revenue due to lost customer(s)
The customer would be irate with your choice of insufficient packaging, which threatens your business relationship with them, and shows that your
company
doesn’t take the small but ever so important things serious.
-
Your credibility/image is lost. You will no longer be a company they refer to in a positive sense to others, but moreover a company they speak poorly about.
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You’re trumped by your competitors, who have been waiting for any slight fall in your relationships with your customers, and who ensure their products safety during transport.
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Worst of all, it could cause your customer to shop around…
You have to think of it in different ways. One way is to determine
how much is a customer worth to you
.
In knowing that, you should be able to determine what you’re willing to do to keep them happy, and what is an actual expense vs. an added value to your business. You shouldn't consider protecting a core product an expense, but a must.