Secondary packaging is the packaging that holds together the individual units of a good. It is designed not so much to hold the good (that is the job of the primary packaging) so much as a means to deliver mass quantities of the good to the point of sale or end user. Secondary packaging may be removed from the item without changing the qualities or attributes of the good.
Secondary packaging serves the role of facilitating the transportation of a good from the manufacturer—that would be you—to the end user. However, it is frequently not seen by the ultimate recipient of the product. To this end, the desired attributes in secondary packaging are more ones of utility than aesthetics or marketing.
- Secondary packaging should be tough enough to protect your item, and yet easy enough to open that employees engaged in restocking can access your product without damaging it.