The Innovative Breadbox
The Nordgren brothers and their brother-in-law, Nisse Nilsson, came up with an innovative breadbox for bakeries. The new box was made of a wooden frame with a masonite bottom and came to replace the traditional cardboard boxes, which used to get crumpled from the heat when bakers placed oven-fresh bread in them. The two oldest brothers, Hans-Elov and Sven-Erik, were running the carpentry business and they received their first break-through order for breadboxes from the baker Kalle Modig in Alfta. The breadboxes turned out to be very functional, and soon more bakers in the neighborhood began to place their orders.