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Molded Pulp – a new direction

In the telecom segment, there has been a wide shift toward fiber-based packaging. To accelerate our customers’ transition to fiber, we explore new directions. A major customer aims to reach almost 100% fiber material in their packaging by 2030. Their journey began a few years ago and together we have steadily replaced plastic solutions with fiber alternatives.

The Challenge: Develop a cost-effective fiber solution within the Asian market

Replacing plastic in Asia proved difficult due to the cost-competitiveness of PE foam. Fiber solutions that worked in Europe and the Americas were too costly for the our customer in Asia. To avoid stalling the customers’ transition, we decided to introduce molded pulp as a solution.

Nefab’s Solution: Collaborative innovation to create a sustainable, functional alternative

Nefab proposed a molded pulp solution. After several design iterations and extensive joint testing with the customer, we reached a design that passed testing standards without remarks.

With this success, we aim to work together with our customer to implement this solution in additional markets. We will also review other products that would suit for this type of packaging in order to support in the transition to fiber.

The Results: A Sustainable, Functional, and Cost-Competitive Solution

The final design combines sustainability with the functionality customers valued in the plastic solution. Key outcomes include:

  • The solution is fully fiber-based, meeting the primary sustainability objective.
  • Unlike traditional folded corrugated options, this design does not require extensive folding.
  • The streamlined design and molded pulp material enable cost competitiveness versus the incumbent foam solution.

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