
The Challenge: Develop a cost-effective fiber solution within the Asian market
Replacing plastic in Asia proved difficult due to the cost-competitiveness of PE foam. Fiber solutions that worked in Europe and the Americas were too costly for the our customer in Asia. To avoid stalling the customers’ transition, we decided to introduce molded pulp as a solution.
Nefab’s Solution: Collaborative innovation to create a sustainable, functional alternative
Nefab proposed a molded pulp solution. After several design iterations and extensive joint testing with the customer, we reached a design that passed testing standards without remarks.
The Results: A Sustainable, Functional, and Cost-Competitive Solution
The final design combines sustainability with the functionality customers valued in the plastic solution. Key outcomes include:
- The solution is fully fiber-based, meeting the primary sustainability objective.
- Unlike traditional folded corrugated options, this design does not require extensive folding.
- The streamlined design and molded pulp material enable cost competitiveness versus the incumbent foam solution.
Redy to Take the Next Step
Our molded pulp solution offers a fully fiber-based, cost-competitive alternative to plastic foam, designed to meet your sustainability goals even in the most price-sensitive markets. We partner with you to engineer, test, and implement packaging that works.
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