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  • Datacom and Cloud

Sustainable Packaging for GPUs

Nefab's innovative packaging design wraps securely around graphics processing units (GPUs), providing optimal protection during transit. The cushion is made of 100% recycled materials and is designed for multiple uses before recycling again at the end of its life.

The Challenge: Balancing GPU Protection, Sustainability, and Cost

A leading multinational technology company, known for its advanced technology products, faced significant challenges when launching a new GPU. Their existing packaging solution, composed of foam and corrugated components, was proving inadequate. Damage during handling and transit led to increased costs and inefficiencies.

Additionally, the company wanted to enhance sustainability. They aimed to explore a closed-loop, returnable packaging system that could reduce their environmental footprint while maintaining product safety. Given the complexity and sensitivity of their new GPU, these challenges required an innovative solution that balanced performance, sustainability, and cost-efficiency.

Nefab's Solution: HDPE Thermoformed Reflex Cushion for GPUs

A customized solution was developed to address these issues—a trifold HDPE thermoformed Reflex cushion. This innovative design wraps securely around the product, providing optimal protection during transit. The cushion is made of 100% recycled HDPE that is fully recyclable. 

For added protection, an anti-static LDPE bag was incorporated into the setup, ensuring the sensitive electronic components remained undamaged. The new solution also optimized handling thanks to its ergonomic design and reduced dimensions, enabling better packing efficiency and lower transportation costs.

To further streamline the process, the packaging system was implemented as part of a closed-loop flow. After use, components were returned, inspected, and reintroduced into circulation.

The closed-loop, returnable packaging system effectively addressed both environmental and logistical challenges.

The Results: Sustainability and Efficiency Benefits with Cost Savings and Damage Reduction

The introduction of the new solution yielded remarkable benefits, including:

  • Sustainability Gains: CO2 emissions were reduced by 21%, aligning with the company’s environmental goals.
  • Improved Efficiency: Packing speed increased by 25%, leading to operational savings.
  • Cost Savings: The closed-loop system meant parts could complete up to four cycles before being retired, significantly lowering material costs.
  • Damage Reduction: Product damages during transit and handling were minimized, reducing replacement expenses and building customer confidence.


This innovative solution provided a significant step forward in the company’s sustainability efforts while also meeting their operational and financial goals. With its successful implementation, the partnership set the stage for future collaborations as the company continues to innovate and scale globally.

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